Client Notes

Grab bag, undigested, unsorted notes

Parking lot of ideas for Watermark.org

Design

• Mobile first – 62% are visiting website on mobile, 33% on desktop

• Simplify fonts and colors

• Tone: clean balanced with with a richness of character

  • REI, Filson, Patagonia,

  • Upscale adventure brands

• Rethink top banners - don't like how artwork takes up half the page

• Less reliance on graphics - cleaner, more photographically driven… reduce cacophony of graphc noise

• Very horizontal experience - how do we avoid this? Think more vertical?

  • Tabs not effective: http://www.watermark.org/fort-worth/ministries/community/resources

  • Like internal nav better, but still not great or turnkey inside CMS: http://www.watermark.org/giving

• Thumbnail for a blog/event looks great.. But when you click into page it looks cut off and bad against text.

UI/UX/Content Org

• Internal nav on pages vs. tabsService opportunities - How do we use our website to deploy people?

  • Combine internal and external

  • Calendars

  • Expiration date of service opportunities

  • Dynamic feature that populates with greatest need/ featured opportunity

    • http://www.watermark.org/plano/ministries/external-focus/give-go-holidays-2017

• Bios of certain people to include recent messages…

• More elegantly embed videos and/or clips into a blog post or page vs. just stuck in middle of page… come up with a design solution

  • http://www.watermark.org/elders

• More elegant design solution for displaying multiply photos (e.g., carousel)

  • http://www.watermark.org/makingroom (FW page)

• Design for curated resources

  • http://www.watermark.org/dallas/ministries/watermark-institute#FAQ

  • http://www.watermark.org/parenting

• Playback in front of audio and video to cross-promote ministries… ability to dynamically change that

• Leave room for music in media player?

• Some events might need more functionality… for example, a retreat registration: http://www.watermark.org/dallas/ministries/high-school/events/camp-barnabas

CMS

• Want less ability for ministries to upload their art. Less reliant on graphics, more reliance on photography. Eg.. Kids ministries logo on page is wrong file type

• Type in reengage and get three different sizes of the file size… looks AWFUL - preload ministry logos. Ministries pick vs. upload their own

• Repository of official logos

• Want ability to schedule out banners/featured item change outs vs. having to manually update in real-time. Make clock reactive to daylight saving

• Ability to execute within Style guide for featured items, background imagery, headlines, blog entries, etc

CONTENT GAPS

• Top Ten as a downloadable resource

• Add recommended messages to watermark.org/live - live scroller of ‘want more messages visit watermark.org/media” - list of recommended messages

• Incorporate the connection card with live stream?

• Watermark News as click-able/dynamic resource?

• Areas to focus on - elevate

• New here

• Make it easier to get to The Current and Click & Pray

• TreeFort and Coffee Shop need more of a presence

• Remove QuestCare?